(Godinisms: Populism, Counter-Intuitiveness, Really Bad Idea)
You? A type designer?
Of course you're not! So why would you consider doing anything Godin suggests here?
Let's look at some of his points here (the rest sound ok but are uninteresting)
If you want professional results, hire a professional.
Yes! Yes, this is fine advice. In fact, it's a great place to stop reading.
Don’t use the built-in fonts that come with your PC. (Type is cheap. Invest.)
Well, that's fine, unless you're reliant on others being able to read your document. Or on being able to present from an arbitrary computer. Also, are you darn sure that you know enough about font selection to go off the reservation? Wouldn't that be a decision best left to . . . a professional?
Headlines in sans serif. Body in serif. (Easy tip—headlines are bold and condensed.)
I always want a mismatch between headline and body? Seems like an odd rule of thumb.
TYPE SIZE! Too big is good. Too small is good. Just right might be a problem.
No. No. No. No. No. 'Too' and 'Just right' are there for a reason. Don't run around scared of everything that's Just Right, and trust that Too Big and Too Small will save you. Once again, you'll go broke.
In fact, this is SO bad, this posting spawned a new Godinism: The Really Bad Idea.
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